If a picture paints a thousand words...
Wall's painting competition Iceland exclusive

Aimed to promote Wall's Ice Cream sales at Iceland through school summer holidays.

Effective low budget activity communicated in store through leaflets strategically placed in Iceland stores and via Iceland publication. Picture to be coloured featured Wall's products enjoying themselves at Legoland Windsor, the 5 first prizes of family weekend breaks at Legoland Windsor and 25 runner up prizes of Lego sets were sourced at low prices in exchange for publicity of Legoland Windsor Park. Leaflet was also used to carry a 50p off coupon.

Birds Eye wordsearch competition Co-op exclusive

Aimed to promote Birds Eye products at the CO-OP and expose Birds Eye's key consumer messages. Communicated across all UK stores via leaflets in store and in the CO-OP magazine. The entry mechanism was a simple word search with the key Birds Eye messages being the hidden words. Client wanted to have 1000 prizes of mountain bikes plus helmets to encourage entries, these were sourced at a very low price.